The desire to change everything around you: community, relationships, creating positive exposure for the presumed negative environments like South Central Los Angeles, Watts, The Bronx, Flint, Compton, and other familiar places where there is tremendous talent and creativity overlooked by mainstream society.
Our intent is to utilize fashion as a vehicle to achieve social awareness on a global scale by creating community driven artistic clothing and increasing our level of influence in today’s modern day popular culture lead by the Hip Hop generation.